How to make relevant videos that add value to our audiences?

10-step guide for you to start creating the best videos for your digital platforms. Content in video format is dominating most digital platforms, in fact 32% of marketers claim that this type of content presentation is more effective for their businesses, while blogging is in second place with 27% . Do you want a surprising fact? Until a few years ago, YouTube was the leader in video platforms, however, Facebook is already catching up. 10-steps-to-create-videos-for-your-Inbound-strategy1 Source: HubSpot But, the most important thing is that your videos support the inbound strategy that you have proposed .

This means that videos, like the rest of your content assets, must be designed for each stage of the Buyer's Journey and must lead the prospect along their purchasing path. Now, yes, let's learn how to make better videos for your Inbound strategy! Start by asking yourself questions First of all, you must be clear about the purpose of the video, what is its objective? What do you want to achieve? This is very important because throughout filming all your actions must be guided by your purpose. - Who is your target audience? Keep in mind which buyer persona in your market segmentation you want to target. - What is your goal? Define why you are recording this video, if you want to launch a new product, sell tickets, promote brand Special Data awareness. Most importantly, what do you want your audience to do when the video ends? - Where will you post your video? It is important that you define which platform this content will be destined for. The ideal is to launch it on a single platform where your consumers find it before sharing it. inbound marketing what is it It is also essential that you are clear about practical aspects such as the delivery date, your budget and what resources you will need (cameras, microphones, etc.) When we work with audiovisual content, try to keep track of delivery times, since many external factors can delay the recording process. Once you have clear answers to these questions, let's take action: 1. Write a script Because? If you don't write a script, you'll likely end up with a video that's longer than it should be and lose your audience along the way. Writing a script is not much different from starting a blog post , list your key points and order them logically.

You can even create a draft in Google Docs if you want other team members to comment and add their own opinions. Be careful! Don't make the viewer wait until the end of the video to reveal the most important information: they will abandon you along the way. Include a hook at the beginning that invites them to continue until the end, and give them the information in a timely manner, especially in the case of educational pieces. Once you start creating videos you will discover a key difference between scripts and your blog posts: language . In your videos this should be much more relaxed, clear and conversational. Avoid using complex structures, keep the language concise but without jargon or idioms. 2. Understand your cameras It is normal that we often think that because we do not have high-end equipment we cannot implement video marketing in our company, but learning to film is not that complicated. In fact, the best tool to do this is in your pocket: your smartphone . Before you start recording with your phone, remember to make sure you have enough storage space and activate the Do Not Disturb option to avoid notifications that interrupt your work. Remember to use your phone horizontally and get close enough to the object you want to film. An important tip: when you're recording a video on your phone, the camera will continue to adjust and readjust focus as you move. To fix it, keep your finger pressed on the subject of the video to always keep it in focus.

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